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Dynamic e-mail marketing material showing various products to various subscribersPredictive suggestions suggesting products before clients searchAutomated projects triggered by particular behavioral signalsReal-time budget plan allotment to the best-performing imaginative and audiencesThe structure requires robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quickly: brand name awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, surpassing common project norms.
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